“Unfortunately no females entered the Beat Maker of the Year Beat Battle and this is something we are going to address in 2020 and get more females interested in taking part.” said Beat Makers Market founder Enzo.
The absence of females at the Beat Maker of the Year Beat Battle was a glaring gap in the contest. “I know there are some ladies who are interested in the art of beat making and we just need to make sure they come out and participate,” Enzo said.
Cyrus Beatz was the eventual winner of Beat Maker of the Year in the battle. “I came here for a win and I believed that you know what, I’m gonna take it. Last year I was in Durban with the same mentality, but then…this time was different because I’m going through personal stuff, so in the process nje of going through the stress I only prepared three days ago.”
On a sombre spring afternoon in Johannesburg after “xenophobic” attacks gripped the city that week, the Beat Makers Market took place at the Good Luck Bar in Newtown. The ambiance of the event was hassle-free and communal, satisfying to both ear and eye enough to please the production geek and the average music lover. With more sponsorship this year, growth of the Beat Makers Market is visible, since being found in 2017.
“…I think this year, in our third year we’re definitely heading towards the right direction. We’re growing, people understand the concept you know what I mean, even the vibe is dope you can feel it as you walk in, there’s this aura in the air that beat makers are out here to share, celebrate and inspire each other through beats,” said Enzo speaking to Tha Bravado after the end of the Beat Battle.
One of the dope features of this year’s program had patrons vibing like zombies with headphones on, in the Silent Disco. There were three DJs simultaneously playing their sets, but with no sound outlet in the form of a speaker, but a limited number of headphones were dished out to attendees. “We had about 80 to 100 headphones and you could basically choose your own DJ. Our tag line is ‘Beat Makers Market where music and technology meet’ and today we were trying to show people that, that music and technology meet-somebody walked in and asked ‘where’s the music?’ and started seeing people dancing, and was like ‘ooooh!’.”
While that was happening, YFM’s DJ Sabby hosted the legendary King Don Father Mandla Spriki of Kalawa Jazmee together with Tweezy on the main-stage in the Power Beats Panel discussion.
Enzo defended the judges’ objective stand, regardless of how rowdy the audience became in the Beat Battle, at times seemingly swaying their ultimate decisions. “The judges we had have made experience of judging competitions so they knew what they were doing and who they felt to be beat maker of the year.”
Battlekat, Rashid Kay and Nyambz had the responsibility of adjudicating on who the beat maker of the year would be. The criteria was broken down into categories such as creativity, technical ability (the mixing and mastering), diversity as well as crowd reaction.
“You might have a beat that has four elements, but those four elements might just be captivating for the crowd. Do you reward the guy that was technically more superior or the guy that has the crowd? You know with Bobby McFerrin’s Don’t Worry Be Happy, it’s just him and that was a very big song. I think it’s solely debated on crowd reaction, but the bad thing about that is that sometime you don’t have a neutral crowd, but that’s why we’re here to balance it out,” Nyambz said.
The night’s performers were forced to do their thang in front of a handful of people, after an exodus post the beat maker’s battle. “Moving forward, the Beat Makers Battles will be structured in a way that involves breaks between, with performances.”
IT’S one thing to win an award deliberated over by a panel of industry experts, but it’s another to be chosen by the people. The significance of this is that, ordinary people go out of their way to vote for you because they genuinely believe and vibe with you, even the OGs.
“…The legendary Zubz telling me that my music is incredible and exactly what the game needs. He had a lot of praise for me, which was a shock considering I didn’t even think he had heard about me,” says Touchline. The rapper was reflecting on a moment with OG emcee Zubz the last letter, at the SlikourOnLife Verse of the Year awards in Braamfontein last week. Touchline won the Hennessey People’s Choice Award, with 700 votes.
The Muthaland artist says he believed he could win, but didn’t think it would actually happen. “Fortunately I have manged to build a core fan base that holds me down in times like these. Plus, they really relate to 5Grand which is the song that got me the award. I can now attack some of the toughest situations knowing that they have got my back,” he says.
In a statement, awards founder Stogie T said “These awards were created to salute Hip Hop and to celebrate skill and the art form of MC’ing.”
Touchline’s storytelling is soaked in township syntax, delivered in great word play and hard-hitting lyrics. Because of his skill, he’s being compared to Pro Kid, especially after releasing the heartfelt The Procedure after Pro’s passing last year, where he rapped on the Uthini Ngo Pro beat.
This comparison can come with a lot of pressure for a young artist trying to certify his place in the game. “It’s only motivation, the only pressure is from me to hit the heights that I truly believe I can hit. The pressure is never external, being compared to my idol only validates me doing this for so many years.”
The award winner promises to release new music this year, he’s already released Celaukuthi which he did with DJ Citi Lytes.
The ceremony was attended by over a 100 Hip Hop heads in the industry such as Sabelo Mkhabela, Azizzar Mosupi, YFM’s DJ Sabby and MTV Base’s Sandile Ntshingila among the list attendees. Some of the night’s winners include Kid Tini, Kwesta and Laylizzy.