Sho Madjozi

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7min1720

Being the last day of the historic youth month, throngs of young people gathered at the Constitutional Hill to enjoy some of the country’s finest artists, express themselves at the three day festival which kicked-off on Thurday.

Saturday was the much anticipated music concert that featured what you could say are different eras of  South African youth. From the likes of Skwatta Kamp, Samthing Soweto,BCUC, Sho Madjozi the BLK JKS, Moonchild and Muzi.

The latter was playing his last gig in the country, before heading out to Europe for his month long tour. While he was playing Basha for the first time, Muzi gave the buoyant crowd reason to dance on Saturday night with a set that included a remix of Margret Singana’s We Are Growing (Shaka Zulu theme song) to Ye’s All Mine and some.

“It’s dope…getting people that really vibe with the music.  But that’s the thing about umculo dawg, the shit is universal. You can connect with everyone if you do it proper,” said Muzi. The producer from Empangeni was irritated though, by someone who he says interfered with his set. “There’s a guy that kept tapping my shoulder, telling me about time and that I have to finish up. Which I really didn’t like,” said the producer.

“I like enjoying my music. So I’m not the stay behind decks, and look cool typa guy. Sometimes I leave it, I just press play because I’ve mixed it proper, and vibe with the crowd.” He did that by grabbing the mic in the first half of his act, to perform one of his songs.

His European tour will see him play at Northstar in Scotland, Beatherder Festival in England and Base in Milan, Italy among others throughout July and returns just in time for Oppikoppi in August.

He doesn’t prepare different for an overseas audience, juxtaposed to the audience here at home. “…Even us as black people, we’re still kinda indoctrinated so we still have to relearn our culture. When I play a song uZenzile for instance, which I couldn’t play here, I get the same reaction from everyone. Nathi as abantu abamnyama, we’ve sort of assimilated to whiteness and that’s what we think success is. It has to be honest music…it can’t be sugar coated to suit a certain crowd.”

Madjozi’s performance which was just before Muzi’s was enjoyable, whilst Skwatta Kamp’s energy on stage was impressive for men who no longer perform week in week out. Bar the fact that singer Relo, looked a tad uncomfortable throughout their performance. A young looking Pro (Kid) performed some of his new songs, but the crowd were eating off the palm of his and when he played classics such as Wozobona.

The BLK JKS’ performance was also a big crowd puller. They had the crowd singing ‘aweyawo’ when they performed Molalatladi while everyone was charged up by Mzabalazo. The festival lived up to its theme, Join the Movement, which each performer did in their respective style. A scantily dressed Moonchild gave a great performance, as though channelling her inner Brenda Fassie. Black Motion’s stage presence and showmanship is right up there with some of the country’s best.

It was embarrassing though, when the night’s MC butchered DJ Akio’s name before his set began- the crowd kept screaming the DJ’s actual name to correct the blunder. It’s always a good sight seeing an artist who isn’t on the line-up, attending an event just to have fun. I spotted Kelly Khumalo, Petite Noir and Lunga Shabalala among others in the crowd, having jump at the festival.

I was impressed by the security presence at the event, not only that but how they never imposed themselves on the patrons. I never saw one being manhandled for rolling a joint unless, they were staring trouble. I was a victim of pick-pocketing on the night, after my cell phone was mysteriously stolen, but was fortunately able to recover it with the help of a security guard and crowd members who were ironically victims of the dude with a number of phones in his pocket. He was taken-in by the security.

Jay Madonson06/03/2018
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4min1380

The past few decades the world has been looking at major fashion cities such New York, Milan, Tokyo and Paris for fashion and new trends. Many have never imagined that Africa would be considered the fashion inspiration.

African creativity is currently at the forefront of what is happening in the industry worldwide.

We have reached the point where we realize that it is not only about receiving what we see but share with rest of the world how we see ourselves without being influenced by Western platforms. Although with this success, it is hard to ignore that international brands have been appropriating our cultures and excluding us in the process. According to the South African fashion Handbook “the rest of the world continues to take inspiration from across the continent but Africans aren’t benefiting from the popularization of fashion inspired by our cultural garb”.

This is an alarming issue considering that they take what is ours and they protest that it was originally created by them. In all the digital activism, we are seeing many creatives taking the stand, creating platforms that put us in the right directions to be “on demand”. Whether they are fashion designers, photographers, musicians or creative directors, they are seeing the gap created between Africa and the rest of the world. They are seeing the value of being authentically us and in the word of Trevor Stuurman “giving them what they won’t find on Google”.

Siya Beyile of The Threaded Man has been in the lead when it comes to telling the story of young African men who love fashion, and proving that wearing African brands does not make you any less cooler, but sets the tone of how the rest of the world sees our distinctive taste. From designers such as Laduma Ngxokolo, Rich Mnisi and Chuulap, these designers are not shying away from creating sharp edge designs and custom made African patterns inspired by our cultures.

Not forgetting Kwena Baloyi and Sho Madjozi, who have become the African trendsetters and sure have the world looking at them for inspiration. It is comforting to see that Africa is on its way to become respected in the fashion industry. The more people create, the more we are becoming relevant and showing the diverse talent we have. Africa is on its way to become the leading fashion destination and the world is definitely watching.


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