Make up sex is awesome but does the same energy translate into good music?
Following Solange’s karate kid antics in the elevator in 2014, Beyoncé’s revelations on Lemonade and Jay-z’s explanations on 4:44, it would appear that the Carters have overcome whatever issues they had in their marriage. Predictably , they are not the type of people to let a good crisis resolution go to waste, thus they dropped a surprise album on June 16 in order to add a couple of zeros to their already overflowing bank accounts, cementing their position as king and queen of American urban music.
The album opens with a ballad-like slow jam titled Summer in which the Carters lyrically paint pictures of sex on the beach, or on a yacht, surrounded by crystal blue waters without a care in the world. Luxury and marital bliss is the stuff that a big girl’s dreams are made of and Beyoncé flawlessly delivers with her sensually subliminal lyrics; I want you to come inside right now…so you know just how I feel, with Jigga expressing teenage boy like excitement with his adlibs. The whole joint feels like a honeymoon anthem which is meant to convince the listener that everything is love. I thought the whole album was going to carry this mood but on the following three records in the project, the Carters make it clear that they are on another level when it comes to the cheddar cheese. On the bouncy joint accurately named Boss, Jigger goes off on his haters, stating Niggers rather work for the man…than to work for me…just so they can pretend…they on my level…that shit is irking to me. Throughout the project the Carters make it clear that they are building a legacy for generations to come, which is a refreshing reprieve from the typical hedonistic tendencies of modern day Hip-hop.
The Pharell-produced Nice has to be my favourite joint on this project. It has a playful demeanour about it, with a funny moment in the song where Beyoncé gives Spotify the middle finger; Patiently waiting for my demise…cause my success can’t be quantified…if I gave two fucks about streaming numbers…when you pull up my name on Spotify…fuck you…fuck you…you cool…fuck you. I couldn’t stop chuckling by myself as I was walking to the shops to get some cigarettes.
Listening to the joint 713 it dawned on me that this might be the first time in Hip-hop history that we get husband and wife conversations on an entire Hip-hop influenced album. The Carters’ consistent Hip-hop references in the album feel organically refreshing, with Beyoncé pulling a young Snoop Dogg impression on 713; I’m representing for the hustlers all across the world…still dipping in my low lows girl…I put it down for the 713…and we still got love for the streets followed by a Jigger’s impression of Common I never knew a… love…love…love like this…got to be special for me to write this…queen…I don’t mean no disrespect -its disgustingly cute.
This is a strong project from the Carters, they manage to mix Hip-hop and R&B without sounding too pretentious, which was a pleasant surprise for me as someone who generally can’t tolerate sentimentality. There are no true radio bangers on this album, which is surprising considering the mainstream appeal of both artist. Perhaps the first single of the project, Apeshit might dominate the charts but I doubt it. The video drips with opulence but I think it will go over the heads of Trap-lords who are the main target of the song sonically. Niggers wanna see racks and Lambos, not the Carters mean mugging in front of the Mona Lisa because niggers don’t read. But regardless, Hovah and Queen B are gonna stay winning, best believe that.