BACK from a brief self-imposed hiatus, Nasty C receives a handful of nominations for this year’s South African Hip Hop Awards.
After feeling unappreciated for his efforts in 2016, Nasty C boycotted last year’s SAHHA, this was during his time as a Mabala Noise artist. Now under Universal Music Group, real name David Junior Ngcobo, seems to have had a change of heart towards the awards. “There’s no one we actually have a problem with and speaking on the Nasty C issue, we’re still not aware why they chose not to send, but it’s always love. The awards are for the community,” founder and organiser Osmic Menoe says.
Nasty C has had an amazing year, avoiding any possible sophomore jitters, he released Strings and Bling this year and has managed to stay in conversation prior and post release.
He was recently part of BET’s SA cypher together with fellow current chief emcees A-Reece and Shane Eagle. Strings and Bling is nominated in the album of the category, where Nasty C will battle it out with Da Les’ High Life, Cebisa by Zakwe, Baby Brother ya Blaklez and K.O’s SR2.
For his pen game on Strings and Bling, he is nominated in the salivating Lyricist of The Year together with Zakwe, Stogie T, Ginger Breadman and PDotO. The Best Remix, Collab, Radio Show, Video, Song of the year and Best Male and Female categories will be voted for by the public. The awards take place at Gold Reef City’s Lyric Theatre for the seventh consecutive time on December 19. “We have made a home out of the venue, we appreciate the professionalism and love they always show to the awards,” says Osmic.
Nasty C is nominated twice in the Song of the Year category, for Send Me Away and his collaborative joint with A$AP Ferg, King. The same track is nominated as one of the best collabos of the year, together with Boity’s mystifying Wuz Dat. Nasty C is nominated eight times, or nine if the collab with Boity is included. Also in there is DJ Speedsta and OKMalumKoolKat in Combos Communicating, Riky Rick’s Stay Shinning with Cassper Nyovest, Professor and Major League DJs- among the list of 10 tracks nominated.
The ceremony will be broadcast on SABC 1, after being on e.TV and MTV Base in previous years. “We still with SABC 1 after the good numbers last year of 2 million viewers. We felt at home and appreciated the fact that they were willing to take a chance.”
Other artists who have a slew of nominations are Zakwe, Kwesta and Riky Rick.
A MUSIC video is to a song, what an image with a good caption is to an article. It takes the story forward.
Just five months ago Riky Rick said he was taking a break from the spotlight in the music, but last Friday he surprised most with the release of a spirited track, I Can’t Believe It (Macoins) with gripping visuals.
The song and the video presentation is currently being slept on in the country. According to Riky Rick, some television channels won’t air the video because of the content. He said this while thanking MTV Base on Twitter, for playing the video on their platform.
The ill-judgement of some of our broadcasters is perplexing. Local broadcasters aren’t proactive in their presentation; they always prefer to follow a trend instead of being the ones to initiate the conversation. This is just one of the reasons why television lags behind the net, but not everybody in South Africa can afford to watch videos on YouTube due to exorbitant prices of data.
I can imagine an ocean of people chanting the chorus, when Riky Rick performs this joint live. He repeatedly says he wants more money, then sounds in disbelief in the hook, not because he has gotten what he wants, but at what it cost him it seems. That’s what the visuals relayed.
But instead of money, a group of eccentric individuals seem to desire freedom more than anything- to be themselves within an uncomplimentary society. The freedom comes at a cost though, as one of them commits suicide, which then sparks the revolt. The interesting part is that, everyone fighting for something is part of the riot, not only the small group of friends who lost a comrade.
Directed by Adriaan Louw, the video took the conversation stared by Riky Rick in his rhymes, to another level. They chose the perfect time to shoot this, managing to capture beautiful light under Joburg skies, while Marco Filby’s Art Direction was complimented by the cast’s believability and wardrobe.
With the abrasive, in-your face beat Riky Rick reminds everybody who he is in the music and creative space. Steeped in Hip Hop braggadocio, from the first verse he states why 10 years in the game, he still manages to remain relevant throughout the country. But it’s his second verse on which he bluntly raps
I’m in my element, my regiment
Taking over is imminent,
Drop one song per year, and stay prevalent
Old niggers say my name to stay relevant
I couldn’t help but think of Stogie T when I heard those lines, despite the fact that the two recently settled their feud, which was sparked by Cassper Nyovest saying Stogie did nothing for him, during an acceptance speech at the South African Hip Hop Awards last year. iVenda LaKwaMashu, as Riky Rick is known on Twitter, was in Nyovest’s corner and also slammed Stogie for claiming other artists’ success.
The song has a similar refrain as Pick You Up, which came out earlier this year but unlike that joint, he raps in vernac on I Can’t Believe It (Macoins) and sounds original, rejuvenated and grimier. iVenda LaKwaMashu isn’t the lyrical-miracle typa rapper who will get battle kats like Kriss AntiB and Don Veedo salivating at his every line. But his hooks are catchy and he speaks his truth and a lot of people can relate to that shit.
He isn’t the first and sadly not the last, but eMtee’s fall off stage this past weekend highlights the toxic relationship artists have with drugs and alcohol.
Emtee was performing in front of hundreds of fans at the fifth annual Lephalale Black And White festival in Limpopo. Throughout the performance, the Roll Up hit maker is seen struggling perform, let alone stand, as he staggered on stage looking drunk and basically out of sorts.
It’s really sad seeing another talented South African artist battling drugs, in front of our eyes for us to see. The likes of Brenda Fassie, Hugh Masekela and Kabelo Mabalane are some renowned musicians that have had their addiction battles in the public eye. Mabalane is fortunate to have seeked help before it got too late. Now a pastor, he once admitted to spending a million rand on drugs. The likes of Kelly Khumalo, Riky Rick and Trevor Gumbi have also admitted to their addictions.
The prevalence and ubiquity of drugs in the industry is scary. Some people come into the industry not having tried any drugs in their life, then fold to the pressure of being around those who are steeped in that life. Some get into drugs because they’re trying to fight off depression and anxieties that stem from industry pressures or simply, life.
In an interview on Metro FM with DJ Fresh on his breakfast show last year, comedian John Vlismas spoke about this epidemic problem in the media and creative space. “We have been hardwired to think that we are working hard in media, we don’t really. Going down a mine is working hard. Being a domestic, and working for people who are ungrateful is very hard. We think we work hard, therefore we should play hard and we have been raised in a society where this is permissive.” Vlismas himself, had issues with drug addiction before changing his lifestyle because of near-death experiences.
Unusually seen as a passageway to godly avant garde creative juices, drugs have destroyed so many talented souls. That Fassie died at 39 years of age is a scary fact which should serve as a lesson to those who come after her; to treasure and respect their gift and careers. The most common drugs are heroin, cocaine, alcohol, codeine (lean) and marijuana.
In a tweet last night as the eMtee video was trending, rapper Cassper Nyovest, gave advice to Emtee and fellow artists in the industry. “Sometimes we are hated for trying to show niggas the light. God gave us a chance to make something of ourselves. We got families to feed niggas. Let’s not play with the gifts. Let’s not laugh at each other as well. Let’s help each other. That cool shit is done. Drop the drugs!!!” the tweet read.
I really hope eMtee’s record company, Ambitious Records will help the young artist before it’s too late. It’s one thing to embarrass yourself in front of everyone, but something else letting your child grow up without a parent.