“It’s a beautiful thing man, music is a beautiful thing,” Mac Miller jokingly said on his NPR Tiny Desk performance. But nothing could be closer to the truth. Listening to music and singing together has been shown to impact neuro-chemicals in the brain, many of which play a role in closeness and connections.
The music-events industry is built on this fact. But not all events harness the beauty of umculo. Cue the Beast, People Series that takes place tomorrow at 4ROOM Creative Village in Tembisa. It’s a sequence of gigs around Gauteng, which was founded by DJs and producers from various parts of the province.
It includes founder DJ BlaQt from Vosloorus, Soweto’s DJ Medicine, DJ Killa Kane and Backdraft of Mambisa. “The gig started in Vosloorus as Beats, People & Vosloorus. This is the second installment in Tembisa, we’re headed to Soweto with the next gig,” Backdraft tells me. “What connected us and still connects us to this day is our love for the music and I believe it is the reason our name starts with Beats,” Backdraft, who is the musician in the clique says.
“The purpose of the show is to grow audience, have people appreciate what we do because we’ve realised that ja, the vibes that we bring are not necessarily mainstream and is not what people get all the time. They actually want to get it. We are bringing it to them and taking it to different hoods,” says Protea Glen’s DJ Medicine.
Much as this is about music and how it brings people together, the guys understand the potential ecosystem such a movement presents for stakeholders themselves as well as entrepreneurs e lokxion. “…because the whole thing is for us to do our shit you know, benefit from our shit and grow our shit with the people that like what we’re doing, without compromising the vibe. But also including the people that are in that hood we’re going to, and making it grow in that hood,” Medicine says.
There’s already merchandise like T-shirts and hoodies sold at their gigs. The merch is simply laden with the aesthetically pleasing name of the movement which is also their logo. “Well the name was simply to do with what my vision was; the music and all people in and around the hood or townships,” BlaQt explaining the origin of the name. “Tembisa will be our second edition of the Beast, People Series…we had great success in my hood. We’re preparing for the next gig as we’re talking.”
Vosloo was a success that set a high bar for the succeeding hosts, but Backdraft is convinced his Tembisa has a unique proposition. “Our geographic position, we are where Ekurhuleni starts or ends, depending on how one views this. We attract people as far as Pretoria, Centurion, Midrand, Alexandra, Daveyton, Kempton Park and even Joburg. We are a melting pot for different cultures and offerings. We have our very own celebrities, artists and DJs who hardly ship their skill beyond hood boarders, therefore providing an experience that one will only experience in our hood,” he says.
The gig at 4ROOM has eight DJs on the line-up with Backdraft himself and the Musa Mashiane Trio as the night’s only live performers.