Priddy Ugly‘s recent addition to his discography and supposedly his last, Dust is a testament to the emcee’s musical dexterity amassed over a career that spans over a decade.
Dust succeeds SOIL, G.O.A.T and E.G.Y.P.T respectively. The rapper whose name is Ricardo Moloi did release the Mud EP in 2022 prior to the latest offering.
“I just do hope they [listeners] enjoy the album and it makes them go back and listen to the catalogue you know because it sounds more full circle if you go listen to Soil, to Mud and Dust,” Priddy Ugly said in an interview.
Having displayed a superior ability to write and rap eloquently on both Soil and Mud, the emcee bagged the Lyricist of The Year at the 2022 South African Hip Hop Awards (SAHHA).
Fans were able to pre-order Dust in October last year but the official release was on the last Friday of January.
With singles from the album such as Ntja’ka, No Plans and So Disrespectful, the project promises a foreseeable successful run.
The 14 track album comprises off-the-chain features with contributions from elite rappers such as ZuluMecca (known to work well with Priddy), Ginger Trill, Tyson Sybateli, K.Keed, Blxckie and Thato Saul.
Sonically, Dust feels like a cataclysm of dynamic rap soothing sounds which take the listener on a rollercoaster.
On tracks Falling and Rest In Power, the rapper pays homage to fallen peers; AKA, Ricky Rick, HHP, DJ City Lights and Costa Titch.
On Ntja’ka Priddy Ugly encapsulates the South African street culture using colloquial nomenclature.
The bars and lyricism which he’s known for are consistent throughout the album, but perhaps more potent on So Disrespectful and I Ain’t Got The Answers, whilst No Plans is probably the dopest South African rap love song ever made since KO and Nandi Madida’s Skhanda Love.
Thanking his fans for the remarkable feedback his been receiving, Priddy Ugly shared a heartfelt message on social media which left the ardent followers emotional.
“The reception of Dust has been overwhelmingly humbling, thank you to each and every single one of you who gave it a listen, shared it, posted about it and enjoy it,” averred the rapper in a post.
“I received outpour of love and support – I know I missed many posts and comments, I wasn’t on my phone and I was just in the moment. Putting this album together creatively and musically was quite effortless, everything happening outside of the creation process came with a lot of challenges, shedding, loss and growth. Hip Hop saved my life”.
As the consumers of his music, we can only hope this is not his last studio album as he alluded.