Awards and elections have this in common; not everyone who contests walks away victorious. But leading up to any elections or award season, one can make forecasts looking at the landscape.
That the ANC was going to lose its grip on a number of metros in the November 1 Local Government elections was predictable as Priddy Ugly’s Soil album being nominated in a slew of categories at this year’s South African Hip Hop Awards (SAHHA). Yet only the former became a reality as Priddy was surprisingly recognized in just one category in the nominations announced this week.
“Too many good albums were submitted and didn’t make the cut. If we’re looking for five albums, it becomes a numbers game and others will automatically fall short,” said Creative Director of the SAHHA Rashid Kay. He was responding to the absence of the Soil in the album of the year category. 25K’s Pheli Makaveli, Logan by Emtee, Costa Titch’s Made in Africa, B4Now by Blxckie and Big Zulu’s Ichwane Lenyoka are the shortlisted albums of the year.
The 10-track Soil is a good body of work that Priddy Ugly released in July, together with some absorbing visuals to help narrate his story. That this album wasn’t nominated is unfathomable- more so because local Hip Hop has been starved of a consistent album in the commercial space, where temporally hot singles and Amapiano are the order of the day.
“In a case of a tie, we then look at factual numbers from Radio Monitor for airplay, and Capasso for streams and digital sales. It’s not only Priddy Ugly’s album that didn’t make the cut, like Kwesta’s album, Yanga Chief’s album, Zakwe and Duncan’s album, and other dope dope albums that fell short with numbers,” said Rashid.
Priddy’s solitary nomination came in the form of Lyricist of The Year alongside LandmarQue, PdotO, YoungstaCPT and A-Reece. Similar to Priddy, none of LandmarQue’s EPs were nominated in the Mixtape of The Year category, yet he got the nod for his pen game. “You must realise that every category has a different criteria. With Lyricist of the Year, numbers don’t count but it’s strictly about lyricism, your pen game has to be on point,” Rashid said.
That these awards have been hosted consistently in the last decade is commendable. In celebrating its 10 anniversary, they’ve introduced the Artist of The Decade category where 16 Hip Hop acts were selected, which include AKA, Gigi Lamayne, Cassper Nyovest and K.O among others. “We’re looking for consistency, impact, and achievements within the past 10 years. You don’t necessarily have to have been in the game for 10 years but who fits that criteria in the past decade.”
Another new category is Best International Act where Drake and Ye were nominated together with the UK’s Little Simz, Sarkodie from Ghana and Botswana’s William Last KRM. It doesn’t make sense as to why you’d want to nominate artists from the Western world when they already have such global dominance. It would’ve been refreshing to shine the spotlight on Hip Hop on the continent to help grow the camaraderie among African Hip Hop heads if they limited the nominees to African acts. “If we wanted an African award, we were gonna call it “Best African Act,” was Rashid’s response.
Amapiano’s unquestionable domination has prompted questions about the strength of SA Hip Hop. “The “SA Hip Hop is Dead” narrative usually comes from people who are not part of the culture and don’t know the difference between Rap and Hip Hop,” said Rashid. “Hip Hop has never relied on a song or an individual to be “alive”. The SAHHAs have been around for 10 years and they are not here to prove any point.”
This year’s awards are themed The Manifesto, as to coincide with the country’s current political climate. The awards will be streamed live on the third next month and be televised the following day on SABC 1.
You can view the list of all nominees here