MTV Base

city-girls-cardi-b-twerk-music-video.png

7min701

I’d like to think I’m writing this after seeing the best video category from this year’s South African Music Awards nomination’s list.But it was rather going through a friend’s external hard drive and coming across 2PAC’s How Do You Want It with the brothers K-Ci & JoJo.

It was the triple ‘X’ in the title of the video that got my attention. Bar the excitement my body couldn’t hide from seeing erotic scenes, I actually sat there pondering for what seemed like an eternity, on the paucity of X-rated versions of music videos.

I grew up in a time where tracks had two versions of the video, the dirty one and the clean version for prime time television. Artists still make clean versions of their songs for radio and will have the explicit joints on their albums. Dirty doesn’t only pertain to women gyrating their rears in front of the camera; it is what viewers deem offensive. Be it nudity, unpleasant language or the depiction of violence in a music video-and more.

Rapper Jay-Z found himself in some trouble for his 99 Problems video. Shot in Brooklyn, New York the video depicts life for niggers in the hood and the city. In the last scene, a defenceless Jigga is shot at multiple times on a sidewalk. It was viewed as something done in bad taste. So bad, that MTV would only broadcast the video with an introduction from Jay-Z explaining that it was a metaphorical death, not a real one.  I know right, my eyes rolled too.

Black Entertainment Television (BET) designated their late hours to these explicit music videos, in a programme called BET Uncut. Uncut aired from 2001 till 2006, playing mostly Hip Hop videos with gross sexual imagery that had many teenagers risk getting an ass-whipping just to watch their favourite artists, next to some of the finest booty you’ll ever see.

A slew of explicit Hip Hop videos aired in those five years but nothing was raunchier than Nelly’s Tip Drill which saw dudes in throwback jerseys, du-rags and Air Forces at a house party that probably had three naked women for each fella in the video. I remember first seeing the video on a friend’s computer while in high school, with a grin on my face marvelling at why we never have such house parties when we decide to bunk school.

BET Uncut came to an end after many complaints about the show being distasteful and constituting soft porn. Rightfully so, it was.

In South Africa, artists play it safe. If they create videos which are polarizing, it’s usually for their “strong” tone on politics or social issues.

Last year a complaint came to the Broadcasting Complaints Commission South Africa (BCCSA) about Kwesta’s Spirit music video. The viewer’s grievance was about the slaughtering of chicken in some of the scenes. The rapper was also accused of trying to score political points by burning the old South African flag in the video.

In 2014 The Zimbabwean government under Robert Mugabe’s rule, turned away South African band Freshly Ground as soon as they landed at the Harare International airport , with no reason as to why. But in 2010, the collective released Chicken to Change, mocking Mugabe’s stubborn grip to power since the country gained independence in 1980. Guess Uncle Bob couldn’t let them get away with what they did four years prior.

South Africa has banned more ads and artwork than it has music videos.

Music and videos that the average viewer might find offence, are not officially banned but ghosted. You wouldn’t find Die Antwoord’s videos on MTVBase, simply because a censored version would usurp the video of its punch.

The internet has given directors and artists the liberty in their video-making, to create without fear of being ostracized by mainstream media for their authenticity.

The creative freedom is refreshing,especially because for so long,men have dictated what images of women are shown. Now women can decide how they want to be seen, Beyoncé is a fine case in point.


timthumb.jpg

3min2250

WHAT started out as a simple live performance sessions on the internet just over a year ago, has now become a staple on South African television. Last night saw the television debut of JR’s Feel Good Live Sessions on MTV Base.

Feel Live Good Sessions is a live performance platform founded by artist JR. The first episode was released last year in April, with JR himself as the first performer on the stage. He started the sessions to create a bridge between the studio and the stage.

Busiswa was the featured artist on the TV debut last night. The Fell Good Live Sessions have broadcast over 20 artists on their YouTube channel, including Reason, Samthing Soweto, Shekhinah and A-Reece among the long list of performers.

JR received a lot of love from industry persons on the big move. “Congrats Papito,” said Refiloe Ramogase, who is the GM and Director at Sony Music Entertainment.  Even narcissistic beast AKA showed JR love in a Tweet saying “Congratulation @JRafrika on the debut of #FeelGoodLiveSessions on TV…I know you and your team work extremely hard to make this a reality. Proud of you bro.”

While some people thought the move could’ve been better at the public broadcaster. “I have a feeling #FeelGoodLiveSessions was gonna do well on @SABC_2,”said one Cyegolicious. Poor girl probably just wants Afro Café canned.

The show will be broadcast every Thursday evening on MTV Base.



About us

We’ll Not Change The World Ourselves. But We’ll Spark The Minds That Do.
Read More

CONTACT US




Newsletter





[recaptcha]
 
Will be used in accordance with our Privacy Policy