“It’s a beautiful thing man, music is a beautiful thing,” Mac Miller jokingly said on his NPR Tiny Desk performance. But nothing could be closer to the truth. Listening to music and singing together has been shown to impact neuro-chemicals in the brain, many of which play a role in closeness and connections.
The music-events industry is built on this fact. But not all events harness the beauty of umculo. Cue the Beast, People Series that takes place tomorrow at 4ROOM Creative Village in Tembisa. It’s a sequence of gigs around Gauteng, which was founded by DJs and producers from various parts of the province.
It includes founder DJ BlaQt from Vosloorus, Soweto’s DJ Medicine, DJ Killa Kane and Backdraft of Mambisa. “The gig started in Vosloorus as Beats, People & Vosloorus. This is the second installment in Tembisa, we’re headed to Soweto with the next gig,” Backdraft tells me. “What connected us and still connects us to this day is our love for the music and I believe it is the reason our name starts with Beats,” Backdraft, who is the musician in the clique says.
“The purpose of the show is to grow audience, have people appreciate what we do because we’ve realised that ja, the vibes that we bring are not necessarily mainstream and is not what people get all the time. They actually want to get it. We are bringing it to them and taking it to different hoods,” says Protea Glen’s DJ Medicine.
Much as this is about music and how it brings people together, the guys understand the potential ecosystem such a movement presents for stakeholders themselves as well as entrepreneurs e lokxion. “…because the whole thing is for us to do our shit you know, benefit from our shit and grow our shit with the people that like what we’re doing, without compromising the vibe. But also including the people that are in that hood we’re going to, and making it grow in that hood,” Medicine says.
There’s already merchandise like T-shirts and hoodies sold at their gigs. The merch is simply laden with the aesthetically pleasing name of the movement which is also their logo. “Well the name was simply to do with what my vision was; the music and all people in and around the hood or townships,” BlaQt explaining the origin of the name. “Tembisa will be our second edition of the Beast, People Series…we had great success in my hood. We’re preparing for the next gig as we’re talking.”
Vosloo was a success that set a high bar for the succeeding hosts, but Backdraft is convinced his Tembisa has a unique proposition. “Our geographic position, we are where Ekurhuleni starts or ends, depending on how one views this. We attract people as far as Pretoria, Centurion, Midrand, Alexandra, Daveyton, Kempton Park and even Joburg. We are a melting pot for different cultures and offerings. We have our very own celebrities, artists and DJs who hardly ship their skill beyond hood boarders, therefore providing an experience that one will only experience in our hood,” he says.
The gig at 4ROOM has eight DJs on the line-up with Backdraft himself and the Musa Mashiane Trio as the night’s only live performers.
Every living human being has a soul. In each of us, there’s a something viewed as immortal and defining of our character and who we are. Now what I’m curious about, is whether we as society still think white people do not have soul?
All my life, I’ve observed the rhetoric that white people are lacking when it comes to soul. In the arts and even in sport. I grew up understanding that a white soccer player could not have the same rhythm and be pleasing to watch on the field as Doctor Khumalo or Steve Lekoelea. Yes, they played the beautiful game with more than just there’s limbs but also with soul.
The idea of black people being the gatekeepers of soulfulness stems from the 1950s in the US. Because of artists such Aretha Franklin, who recently demised, James Brown and Sam Cook whose music was highly emotive and equally spiritual. Soulful artists have the conviction of Gospel and the suave and agony of Rhythm and Blues. Most of their voices were moulded at a church somewhere. Incorporated with soul-food, you get a vivid idea that soul and black culture go hand-in-hand. Abo darkie are the archetypal of soul. But in the last few years we’ve seen a growing number Caucasians who have soul.
Tom Misch, JFK, Jamie Isaac, Mac Miller and Jordan Rakei- who will be performing at this year’s DSTV Delicious Festival- are talented artists changing the status quo. J.Cole touched on this in his track Fire Squad.
History repeats itself and thats just how it goes
Same way that these rappers always bite each others flows
Same thing that my nigga Elvis did with Rock n Roll
Justin Timberlake, Eminem, and then Macklemore
While silly niggas argue over who gone snatch the crown
Look around my nigga white people have snatched the sound
This year I’ll prolly go to the awards dappered down
Watch Iggy win a Grammy as I try to crack a smile
I’m just playin’, but all good jokes contain true shit
These are heavy lyrics by Cole which were misunderstood by the public when the song came out. But it leads one to the question, are white people truly snatching black culture? I believe as black people we don’t mind, when other races immerse themselves in our various and interesting cultures-we’re too sharing to be that petty.
What irks us most, is someone who does not give credit to those who created the culture which they love because it has given them so much. Black people want and need to be acknowledged for the great that they are.
It’s no secret that Elvis Presley was the counterfeit King of Rock ’n’ Roll while the original King was Chuck Berry and that Eminem is a great rapper but his whiteness has been a huge contributor to his success. It’s no problem when someone of Em’s stature gets love and recognition, but it was disappointing when someone who makes gibberish as Macklemore won a Hip Hop Grammy award instead of Kendrick Lamar.
But it was inevitable that things would be like this, since the world is getting smaller and is free of segregation, apartheid and other wack laws which made it difficult for people all over the world to exchange cultures. Should we as black people take offense that other races immerse themselves in black culture? Not at all, we should take pride in it. A case in point is South African music legend Johnny Clegg who made great Mbaqanga music, but could never be compared to one of the gods of the genre Mahlathini and the Mahotella Queens. The latter were a collective of a black king and queens who made music for everyone but never, not for one second, lost touch with their blackness. They owned it…and were still cool with Mr Clegg enjoying some of it too.
The likes of RJ Benjamin and Kid Fonque are known for their inclination to music with soul, which people of their own race don’t often appreciate as darkies do. RJ Benjamin has proved time and time again with his albums, production and the people he’s worked with that he’s a soulful kat whose name you wouldn’t find on a line-up, next to Kurt Darren and Steve Hofmeyr. While Kid Fonque’s show alone, on 5FM would sit well on afropolitan radio station Kaya FM because it’s not limited to the generic electro sound that’s synonymous with white fellas and girls. But his House music is soul satisfying, not just focused on burning my calories on the dance floor.
I know black people who’ll say white people can have all the soul they want, including our dance moves, if they give us all their wealth. Fortunately things aren’t that simple. We cannot and should not sell ourselves, instead we should own our culture, share it with the rest of the world whilst finding ways to preserve it so that it doesn’t get gentrified and become something we can barely recognise.