I’d like to think I’m writing this after seeing the best video category from this year’s South African Music Awards nomination’s list.But it was rather going through a friend’s external hard drive and coming across 2PAC’s How Do You Want It with the brothers K-Ci & JoJo.
It was the triple ‘X’ in the title of the video that got my attention. Bar the excitement my body couldn’t hide from seeing erotic scenes, I actually sat there pondering for what seemed like an eternity, on the paucity of X-rated versions of music videos.
I grew up in a time where tracks had two versions of the video, the dirty one and the clean version for prime time television. Artists still make clean versions of their songs for radio and will have the explicit joints on their albums. Dirty doesn’t only pertain to women gyrating their rears in front of the camera; it is what viewers deem offensive. Be it nudity, unpleasant language or the depiction of violence in a music video-and more.
Rapper Jay-Z found himself in some trouble for his 99 Problems video. Shot in Brooklyn, New York the video depicts life for niggers in the hood and the city. In the last scene, a defenceless Jigga is shot at multiple times on a sidewalk. It was viewed as something done in bad taste. So bad, that MTV would only broadcast the video with an introduction from Jay-Z explaining that it was a metaphorical death, not a real one. I know right, my eyes rolled too.
Black Entertainment Television (BET) designated their late hours to these explicit music videos, in a programme called BET Uncut. Uncut aired from 2001 till 2006, playing mostly Hip Hop videos with gross sexual imagery that had many teenagers risk getting an ass-whipping just to watch their favourite artists, next to some of the finest booty you’ll ever see.
A slew of explicit Hip Hop videos aired in those five years but nothing was raunchier than Nelly’s Tip Drill which saw dudes in throwback jerseys, du-rags and Air Forces at a house party that probably had three naked women for each fella in the video. I remember first seeing the video on a friend’s computer while in high school, with a grin on my face marvelling at why we never have such house parties when we decide to bunk school.
BET Uncut came to an end after many complaints about the show being distasteful and constituting soft porn. Rightfully so, it was.
In South Africa, artists play it safe. If they create videos which are polarizing, it’s usually for their “strong” tone on politics or social issues.
Last year a complaint came to the Broadcasting Complaints Commission South Africa (BCCSA) about Kwesta’s Spirit music video. The viewer’s grievance was about the slaughtering of chicken in some of the scenes. The rapper was also accused of trying to score political points by burning the old South African flag in the video.
In 2014 The Zimbabwean government under Robert Mugabe’s rule, turned away South African band Freshly Ground as soon as they landed at the Harare International airport , with no reason as to why. But in 2010, the collective released Chicken to Change, mocking Mugabe’s stubborn grip to power since the country gained independence in 1980. Guess Uncle Bob couldn’t let them get away with what they did four years prior.
South Africa has banned more ads and artwork than it has music videos.
Music and videos that the average viewer might find offence, are not officially banned but ghosted. You wouldn’t find Die Antwoord’s videos on MTVBase, simply because a censored version would usurp the video of its punch.
The internet has given directors and artists the liberty in their video-making, to create without fear of being ostracized by mainstream media for their authenticity.
The creative freedom is refreshing,especially because for so long,men have dictated what images of women are shown. Now women can decide how they want to be seen, Beyoncé is a fine case in point.
IT’S one thing to win an award deliberated over by a panel of industry experts, but it’s another to be chosen by the people. The significance of this is that, ordinary people go out of their way to vote for you because they genuinely believe and vibe with you, even the OGs.
“…The legendary Zubz telling me that my music is incredible and exactly what the game needs. He had a lot of praise for me, which was a shock considering I didn’t even think he had heard about me,” says Touchline. The rapper was reflecting on a moment with OG emcee Zubz the last letter, at the SlikourOnLife Verse of the Year awards in Braamfontein last week. Touchline won the Hennessey People’s Choice Award, with 700 votes.
The Muthaland artist says he believed he could win, but didn’t think it would actually happen. “Fortunately I have manged to build a core fan base that holds me down in times like these. Plus, they really relate to 5Grand which is the song that got me the award. I can now attack some of the toughest situations knowing that they have got my back,” he says.
In a statement, awards founder Stogie T said “These awards were created to salute Hip Hop and to celebrate skill and the art form of MC’ing.”
Touchline’s storytelling is soaked in township syntax, delivered in great word play and hard-hitting lyrics. Because of his skill, he’s being compared to Pro Kid, especially after releasing the heartfelt The Procedure after Pro’s passing last year, where he rapped on the Uthini Ngo Pro beat.
This comparison can come with a lot of pressure for a young artist trying to certify his place in the game. “It’s only motivation, the only pressure is from me to hit the heights that I truly believe I can hit. The pressure is never external, being compared to my idol only validates me doing this for so many years.”
The award winner promises to release new music this year, he’s already released Celaukuthi which he did with DJ Citi Lytes.
The ceremony was attended by over a 100 Hip Hop heads in the industry such as Sabelo Mkhabela, Azizzar Mosupi, YFM’s DJ Sabby and MTV Base’s Sandile Ntshingila among the list attendees. Some of the night’s winners include Kid Tini, Kwesta and Laylizzy.
IT is like the excitement of a child on Christmas morning. No, it’s similar to what that Idabala track did to people over the festive season. Actually, it’s a combination of the aforementioned plus the eagerness of an avid drinker at the site of an open bar. That’s what an election year does to politicians- it brings out their silly side.
We’ve only 10 days in the year but we’ve already seen and heard some ridiculous things spewing from candidates’ mouths. This article is not about the sound decisions you should make when you get to the ballot box come vote day. No. It’s to help you see through the bullshit that will be dished out, in the lead up to the country’s sixth democratic elections. The IEC hasn’t announced the date for this year’s voting, but it’s expected to be in May.
BELOW ARE FIVE RIDICULOUS THINGS YOU’LL SEE POLITICIANS DO TO GET YOUR VOTE:
THE EMERGENCE OF NEW POLITICAL PARTIES
Hludi Motsoeneng has big dreams of becoming president of this country one day. The discredited former SABC boss launched his party, the African Content Movement party last month. “The new animal, ACM, is [an] African first. Anything that we produce in South Africa will be 90% South African because it is very important to empower people of South Africa. We need to start here at home,” said Motsoeneng at the launch of ACM.
He has an interesting affinity with 90%. This is the same percentage he insisted on a couple of years ago while at the SABC, when he pushed for a quota for state radio stations to play substantial local music. There’s a common thread between these newly found political homes, besides the fact that they die out a year or so after an election, their party names usually sound like incomplete slogans or sentences.
Gupta-associate Mzwandile Manyi hinted at launching a political party too this year. But yesterday he announced that he’ll be joining the ATM-African Transformation Movement, a party formed by displeased Jacob Zuma supporters.
THE SHOW OF SUPERFICIAL AFFECTION TO THE PEOPLE
Yes, it’s that season where the lips of presidential candidates get busier than that of teen girls pouting for selfies. The kissing of babies while on a campaign trail is a US tradition which political contenders from around the world have adopted. Here in South Africa kissing babies isn’t the only way to show warmth and kindness to hopeful voters.
Smooching senior citizens and going to the homes of the impoverished is also a card that politicians play. As a way of being ‘in touch with the people’ some politicians will actually go out of their way and butcher people’s languages while addressing them. You should hear a Mmusi Maimane promising a better life for rural people in the KwaZulu-Natal, in the most uncomfortable isiZulu you’ll hear.
STUPENDOUS HAND OUTS OF POLITICAL REGALIA
Maybe it’s that track by Luther Vandross and Janet Jackson, or that line from Kanye’s Good Life… but whatever it is, people sure do believe that the best things in life are free. Politicians take advantage of people because of that very fact. Citizens are always ready to get on a free bus ride to a stadium, where they’ll be handed free T-shirts just so the arena looks like it’s filled up by active members of that party. Caps and lanyards are also handed out at these mass gatherings.
PRESIDENTIAL CANDIDATES ANNOYINGLY TRYING TO BE COOL
I cringed at the site of seeing former President Zuma rocking a straight cap dabbing with fellow comrades his age at a rally, campaigning for the 2016 Municipal elections all in a bid to lure young voters. Another trick they’ll pull, is of a celebrity’s endorsement. Photos of EFF Chief Julius Malema and rapper AKA at an event circulated social over the festive season. That was no coincidence.
The likes of AKA, Kwesta and Nasty C have millions of followers who some will be voting for the first or at least second time this year and politicians are very much aware of that. Just like any brand, political parties will lure artists with big cheques so that they encourage their fans to vote for a particular organization.
THE BIG PROMISES THEY MAKE AT MANIFESTOS
You know that friend who’ll randomly call you and suggest y’all go out. You get there and after the bill arrives, that person decides to tell you that they actually don’t have the money to pay because of personal issue. That’s how these political fellas will make you feel post-election.
It’s sad, the promises they make to desperate, destitute and gullible civilians who’ve religiously given their vote to them but have received nothing significant in return for their trust. It’s the major reason for young people’s disenchantment with the elections because history has taught them to never trust politicians’ hogwash.
JUST as those South African political activists stuck in exile years prior 1994, Reason’s fans are eagerly waiting for the release of Azania.
Yesterday the kat from the Eastrand asked his followers on Twitter, if they’d be mad at him should his album come out next year.
“The whole point of me actually putting out this tweet, to be honest with you was to create a dialogue between me and my fans. I think in the business world they would call this market research,” says Reason speaking to Tha Bravado telephonically.
Recording of the album is finished and getting mixed and mastered as I type this. “At the end of the day, as great of an album you may have, the business aspect always has to kick in, you know. Because you have to follow through with a launch, you have to follow through with marketing it, shooting videos, taking those videos out, making sure that you have maximum reach, radio airplay…there’s a lot to consider.”
Just a day before Freedon Day Reason released the heartfelt album title track Azania, which has US producer Swizz Beatz and renowned songstress Sibongile Khumalo on vocals. He’s also dropped the grimy Wu Tang featuring Frank Casino.
“We live in a world where, I could’ve asked that question, and people could’ve said we don’t give a damn about your album. Because there’s so many artists out there and so many albums out there, it was very easy for the consumer to turn around and say to be honest with you, we don’t really give a fuck when you’re dropping this record.”
The rapper’s fans clearly do give a fuck, looking at the salvo of responses to Reason’s tweet. “Uzakube uyaseqhela,”tweeted Linda Majuba. While one Malakia Motaung said in a tweet “No need to drop this year, early next year would do sir. Although the world need this project, we are patient.” An unforeseen fan and clear competitor, AKA said “end of April…we will be cool.”
But Bheki Nondabula’s suggestion is what Reason seems to have heeded most. “Release a young single to keep our heads ringing till you’re [sic] ready G…so unfortunate that the Azania single is so slept on,” the tweet read. In a few weeks Reason will release Gemini Major produced Osuna Mang. Just as the song Azania, Osuna Mang sees the rapper embracing a group effort again, in the form of roping in Kwesta and Kid X.
“Funny, the next single was supposed to be a single I do by myself which is a song called Nkosi Yam’ and it’s only recently when we added two songs to the album, that Osuna Mang ke le teng came out. The sentiment of Azania (the album) was built around collaboration though, but not just collaboration with artists, but collaboration with producers, collaboration with writers, and collaboration with singers,”
Recorded on a farm in Magaliesburg over two weeks, he says creation of his fourth studio album was guided by accepting and receiving advice from the aforementioned collaborators who came to add to the project. “It’s such a strong album because it has so many ideas, from so many different people.” Reason says.
He didn’t say when the album would come out, but if the first song that came out is anything to go by, then this album is indeed a strong project that should be worth the wait.