Da Les

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8min1930

BY definition, a milestone is; 1. A stone of a kind that use to be fixed beside a road, to mark the distance between towns; 2. A significant stage or event in the development of something.

The latter is where we’re at. So nominees of the seventh annual South African Hip Hop Awards were publicised exactly a week ago.

There were a couple of eyebrow-raising names, or the lack of, such as AKA in any of the categories- he decided to snub SAHHA because as he put it “I no longer submit for award shows because I no longer believe in the concept of awards”. Ironically there is the return of Nasty C, with eight nominations, after choosing not to submit any of his music last year. Zakwe, Kwesta, Da L.E.S and Cassper Nyovest are the other leading nominees.

Founded by Sowetan Osmic Menoe, the SAHHA have upheld consistency for seven years now. Ritual Media’s dependability should be noted-we had HYPE Magazine Hip Hop Awards that fizzled in the past. Regardless of the winners of the night, one always leaves the SAHHA with more discernment of the South African Hip Hop landscape. They put a spotlight on people you’ve never heard of, from provinces afar, who love Hip Hop with the same passion of a Hip Hop head in Brooklyn. This whilst celebrating past and present leaders of the game.

But one guy who gets nauseating love from SAHHA, is Cassper Nyovest. For the fourth consecutive year, Cassper is the recipient of the Milestone award at this year’s SAHHA. The Mahikeng rapper is a hard working kat that could and should never, be juxtaposed to any of the fellas nominated in the best Lyricist category because he is not one. You could argue that he’s an artist, who found a way to manipulate the game in ways that many never imagined.

At HHP’s memorial service, he said the deceased foresaw his stardom. While HHP’s hype man, Nyovest would nag the OG to sign him, but Jabulani Tsambo would turn him down because he thought Cassper could and should make it alone. “He said I’m not an artist that should be signed, I could be a business man and should be as big as Lil Wayne,” said Cassper.

Unlike the late Tsambo, I would liken Nyovest with MC Hammer. The latter is considered the first mainstream rapper who had a financially rewarding career, by pushing boundaries and being smart enough to use gimmicks and other things around his music. Unfortunately Hammer was a spendthrift, which was one of the reasons for his disgraced fade. I don’t foresee Nyovest in those sort of troubles, especially because he’s an independent artist.

His filling of The Dome in 2015,the inaugural Fill Up concert, will forever be etched on the history of South African music. Prior to this he used his ponytail and beef with AKA as gimmicks to push sales, but Fill Up gave opportunity for Cassper to display his ruthless marketing skills.It was a success- success which swelled his ambition to turn a once-off concert to an annual event. Three years down the line, Nyovest has filled Orlando Stadium, FNB stadium and is currently fiery than a campaigning student activist, as he attempts to fill up Moses Mabhida stadium. He will have that beauty in Durban to capacity, come December first.

The dude is in his moment, and you can’t front on that. Now as much as these are great feats, do they warrant him the Milestone award for four consecutive years at the SAHHA?

Are we saying that should Cassper, as I expect, go throughout the country and possibly various parts of the continent filling other stadia, be given this award until he runs out of breath? This is not about Cassper. Let the black man get his bag while he still can. But he can’t be awarded for repeatedly doing the same thing, just at different venues. The novelty of Fill Up died after his concert at the Dome ended that night in 2015.

It’s just not logical for the awards to continue on this trajectory, with the Milestone award in particular. For the safety of not sounding like an advocate for anyone, but the country’s Hip Hop, I will not even suggest who besides Cassper, deserved the Milestone award in the last few years. But take my word, there are people who’ve put in work deserving of a Milestone award. Osmic didn’t respond to questions surrounding the award.

This ruins the awards’ credibility with the fans and artists alike. It could be the reasons why artists sometimes choose not to participate, with the fear of headlines that read “SO AND SO LEFT THE REST STUNNED AFTER SCOOPING ALL THE NIGHT’S AWARDS ” as to suggest that one’s music or work isn’t good enough nor appreciated by the masses because of a gong.

Clement Gama11/07/2018
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5min3220

BACK from a brief self-imposed hiatus, Nasty C receives a handful of nominations for this year’s South African Hip Hop Awards.

After feeling unappreciated for his efforts in 2016, Nasty C boycotted last year’s SAHHA, this was during his time as a Mabala Noise artist. Now under Universal Music Group, real name David Junior Ngcobo, seems to have had a change of heart towards the awards. “There’s no one we actually have a problem with and speaking on the Nasty C issue, we’re still not aware why they chose not to send, but it’s always love. The awards are for the community,” founder and organiser Osmic Menoe says.

Nasty C has had an amazing year, avoiding any possible sophomore jitters, he released Strings and Bling this year and has managed to stay in conversation prior and post release.

He was recently part of BET’s SA cypher together with fellow current chief emcees A-Reece and Shane Eagle. Strings and Bling is nominated in the album of the category, where Nasty C will battle it out with Da Les’ High Life, Cebisa by Zakwe, Baby Brother ya Blaklez and K.O’s SR2.

For his pen game on Strings and Bling, he is nominated in the salivating Lyricist of The Year together with Zakwe, Stogie T, Ginger Breadman and PDotO. The Best Remix, Collab, Radio Show, Video, Song of the year and Best Male and Female categories will be voted for by the public. The awards take place at Gold Reef City’s Lyric Theatre for the seventh consecutive time on December 19. “We have made a home out of the venue, we appreciate the professionalism and love they always show to the awards,” says Osmic.

Nasty C is nominated twice in the Song of the Year category, for Send Me Away and his collaborative joint with A$AP Ferg, King.  The same track is nominated as one of the best collabos of the year, together with Boity’s mystifying Wuz Dat. Nasty C is nominated eight times, or nine if the collab with Boity is included. Also in there is DJ Speedsta and OKMalumKoolKat in Combos Communicating, Riky Rick’s Stay Shinning with Cassper Nyovest, Professor and Major League DJs- among the list of 10 tracks nominated.

The ceremony will be broadcast on SABC 1, after being on e.TV and MTV Base in previous years. “We still with SABC 1 after the good numbers last year of 2 million viewers. We felt at home and appreciated the fact that they were willing to take a chance.”

Other artists who have a slew of nominations are Zakwe, Kwesta and Riky Rick.


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