Anti-B

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You may find him to be too loud, entertaining or simply just annoying but thing about Kriss Anti-B is that he’ll never leave you feeling indifferent about him as a person or an artist.

It could be his background as a battle rapper that informs his abrasive honesty, but Anti-B is one of the few rappers that aren’t shy to share their opinions about anything; from his thoughts on radical economic transformation to a his opinion about a colleague who eavesdropped on him reciting his lines in the office, thinking that he’s praying. This East-rand rapper will let you know what he thinks and how you feel about that, is really your own indaba.

“…My followers and supporters especially black supporters, think I’m against radical economic transformation because I criticize the leaders of that particular movement. It’s funny how criticizing Julius Malema’s blatant hypocrisy and dangerous vile, divisive knee jerk, one dimensional populist ideals is seen as being anti-black,” says Anti-B.

“I never left or took a break from battle rap. I merely decided to buy my soul back from the owners of the league I was contracted too…”- Anti-B

Having first met him, Mzontsundu Christian Radebe, Kriss five years ago when he was using the moniker Anti-bullshit, I’ve see the artists’ growth from being a disgruntled-sounding underground battle kat to now being a genuine recording artist that is aware of his brand and its reach.

“The streets will forever know me as Anti-bullshit but that can make me lose a lot of corporate money and mainstream plugs because it’s deemed a swear word. It’s not dumbing down but understanding how far your power reaches and meeting them halfway.”

In the five years he’s grown his name as a main card feature on Scramble 4 Money battle league, was a performer at the Back to The City last year and this year too and was a featured in the B.E.T cypher in 2017 while he held the title as a six time Champion on Oskido’s I Believe show on Metro FM.

“There’s a lot that happened. Releasing my debut music project being the most important personally to me.”

His growth was simultaneous with the release of his album last year after he decided to leave the Scrambles league.

“I never left or took a break from battle rap. I merely decided to buy my soul back from the owners of the league I was contracted too. I wanted to battle in different cities, different provinces, different countries and being a part of that particular league stifled that growth so I left that league and started touring the country battling and after every event people would ask about my music so it was a natural metamorphosis for me.”

 

He comes from the school of thought that battle rap is a way of gaining street cred and brand recognition so your music can have an audience, though he concedes to people carving out careers purely from battle rapping.

In June he’ll be in Durban for the Raw Deal Battles and in Limpopo the following month to battle in the Snatch The Mic league. “I’m a hip hop scholar; battle rap just so happens to be one of the subjects I major in.”

Although he wanted to release a Revenge Of the Boombap Vol.2 this year, he’s currently working on three other projects which are collaborations. “I got an EP I’m working on with my U.K based brother Death Star called 2090 while another EP called Beastrands Flyest in collabo with my Eastrand Tree House Clan brothers.”

The other project is a yet to be titled album with Zulutune Records producer and DJ Doctor Bops. “All of these projects will drop before September, but I really wanna do something different. I wanna do a neo soul/trip hop/acid jazz project with some live instrumentalists and female vocalists on that Portishead alternative tip.”

 

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Q: Is it just merch from the mixtape you released or it’s an actual clothing label?

A: The idea was too package my debut music project with a T-shirt and hoodie exclusive limited amount release but the more the music project spread, reached new ears and audiences the more it made sense to develop a full clothing range because even people that haven’t heard my music relate to the Revenge Of The Boombap statement.

It’s like Malema and his Radical Economic Transformation. I think Juju is a trash leader and general weirdo but I believe that statement he speaks off. This is why we started developing designs that relate to a broader spectrum of urban youth street culture.

Q: Did you do the design work?

A: I work with various multimedia designers so I can keep it as fresh as possible. I’ve worked with Nathi Danti, Malkop,Grimson Darkhand and Haz Illustrates to develop the designs and feel.

Q: How has the reception been from people?

A: The response has been amazing and I’m super surprised how much support we getting from the ladies. The response been really inspiring we actually about to drop two new designs one called  Boombap B-girl exclusive for the ladies and Boombap Baby range for boys and girls aged 3-12years old.

Q: Is this a solo endeavour or you have partners?

A: I don’t work in partnerships anymore. I do collaborations on specific projects then keep it moving. There’s way too much drama and egos in the partnership thing. So R.O.T.B clothing merch is all me in terms of the business sense but creatively I use freelance multimedia designers.

Q: Do you sell anything else besides the hoodie, t-shirts and caps?

A: We thinking of designing and branding household goods like coffee mugs, clocks, we also expanding into sneaker customizing because that market is growing in South Africa.

We wanna be there when it fully pops off and I would one day like to sell graffiti on canvas under the Revenge of The Boombap brand.


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