AMBITIOUS RECORDS

pRIDDY-uGLY-COVER.jpg
5min2170

I didn’t understand why Priddy Ugly joined Ambitious Entertainment, he was already getting traction without the backing of any record company.

He left the company in July this year, after having signed just a year ago. During his short stay at Ambitious, he released his debut album E.G.Y.P.T. But now having left the company, Priddy has repackaged the project and dropped a deluxe version a few weeks ago. The title is an acronym for Everything Godly Yearns Patience and Timing.

E.G.Y.P.T is very personal album which reveals a number of things about Priddy Ugly; his closeness to his family, his ambitions, his sense of spirituality and his fondness for cars. The latter is clearer on the song Karapao. At times, he worryingly sounds like AKA on the track though.

This deluxe version is missing tracks he did with former stable mates at Ambitious like Saudi and Emtee. Including the song he did with Shane Eagle. Ycee, who replaces Eagle on 02Hero is nice on this version but the first version had more weight with Eagle’s verse where he flexes about being a successful independent artist. Which made perfect sense, because Priddy Ugly came up as an independent artist too.

When the Karrots beat dropped, I immediately thought of Nasty C’s Do You Dig. The Naija-sounding Look Alike should be pushed as a single, it would be a favourite for a lot of South Africans who have this new found appreciation of modern Nigerian music. Priddy Ugly sings throughout the song.

Priddy probably hates himself for the decision to join Ambitious because it’s a really messy and confusing situation due to the missing songs. I think he should’ve rather released an EP with new tracks and a different title.

One of the new tracks for this deluxe version is, HO$h HO$h which features Wichi 1080 and Youngsta CPT. It is grimy as the track he did with the Cape rapper, Come To My Kasi a few years ago. Youngsta’s verse is purposefully dope, but I would like to hear him switch up his flow once in a while. But nice as the song is, I don’t think it fits into the E.G.Y.P.T concept of the album.

Bontle’s contribution into this album was a pleasant surprise. I liked the texture of her voice, especially on the title track, E.G.Y.P.T. I thought the poetry by Candice Modiselle at the end of Lucky’s Interlude should’ve been made an interlude on its own, not at the end of the track.

It’s a decent body of work, but I still concede that he should’ve rather put out new songs as an EP or mixtape. It’s the kinda project that’ll please those who like rap, but also not too heavy for someone looking for catchy joints.

EMTEE-e1531100336551-1280x1920.jpg
5min8640

He isn’t the first and sadly not the last, but eMtee’s fall off stage this past weekend highlights the toxic relationship artists have with drugs and alcohol.

Emtee was performing in front of hundreds of fans at the fifth annual Lephalale Black And White festival in Limpopo. Throughout the performance, the Roll Up hit maker is seen struggling perform, let alone stand, as he staggered on stage looking drunk and basically out of sorts.

It’s really sad seeing another talented South African artist battling drugs, in front of  our eyes for us to see. The likes of Brenda Fassie, Hugh Masekela and Kabelo Mabalane are some renowned musicians that have had their addiction battles in the public eye. Mabalane is fortunate to have seeked help before it got too late. Now a pastor, he once admitted to spending a million rand on drugs. The likes of Kelly Khumalo, Riky Rick and Trevor Gumbi have also admitted to their addictions.

The prevalence and ubiquity of drugs in the industry is scary. Some people come into the industry not having tried any drugs in their life, then fold to the pressure of being around those who are steeped in that life. Some get into drugs because they’re trying to fight off depression and anxieties that stem from industry pressures or simply, life.

In an interview on Metro FM with DJ Fresh on his breakfast show last year, comedian John Vlismas spoke about this epidemic problem in the media and creative space. “We have been hardwired to think that we are working hard in media, we don’t really. Going down a mine is working hard. Being a domestic, and working for people who are ungrateful is very hard. We think we work hard, therefore we should play hard and we have been raised in a society where this is permissive.” Vlismas himself, had issues with drug addiction before changing his lifestyle because of near-death experiences.

Unusually seen as a passageway to godly avant garde creative juices, drugs have destroyed so many talented souls. That Fassie died at 39 years of age is a scary fact which should serve as a lesson to those who come after her; to treasure and respect their gift and careers. The most common drugs are heroin, cocaine, alcohol, codeine (lean) and marijuana.

In a tweet last night as the eMtee video was trending, rapper Cassper Nyovest, gave advice to Emtee and fellow artists in the industry.  “Sometimes we are hated for trying to show niggas the light. God gave us a chance to make something of ourselves. We got families to feed niggas. Let’s not play with the gifts. Let’s not laugh at each other as well. Let’s help each other. That cool shit is done. Drop the drugs!!!” the tweet read.

I really hope eMtee’s record company, Ambitious Records will help the young artist before it’s too late. It’s one thing to embarrass yourself in front of everyone, but something else letting your child grow up without a parent.

Dgg67hEWkAAHI6q.jpg
3min5621

Sjava became the first South African musician to win the BET Viewer’s Choice Award last night at the international awards ceremony hosted at the Microsoft Theatre in Los Angeles California, US.

 

Sjava twitter

In 2016 South African DJ and producer Black Coffee won the Best International Act, which last night was won by Nigeria’s Davido. A number of South African artists have been nominated in the Viewer’s Choice Award category in the past, but failed to get enough fan votes.

The difference between the two categories is that Sjava’s award was voted for by fans using a designated hashtag for each artist on BET.com, Tiwitter and Instagram. With his #IPICSJAVA18 hashtag, the artist from KZN trumped, among others, UK singing sensation Iamddb, France’s Prince Waly and Sik-K from South Korea.

Felicitations have been pouring in for Sjava from fans all over. Maps Maponyane tweeted “Siyak’bongela Sjava.”  While Cassper Nyovest who lost to Davido, tweeted “Congratulations to King Sjava for the win. SA Hip Hop doing big shit.”

Unlike Best International Act category which was handed out to Davido during the main event, Sjava was presented with his gong in a ceremony held just before the main one.

Draped in isiZulu attire; Sjava wore Umqele on his head, Amambatha covering his shoulders and ibheshu, icansi in hand and to top it off he walked in bare foot. The look was authentic and flamboyant enough for him to be on the main stage with the rest of the acts. He did the country and the rest of Africa proud in taking the award and in the manner in which he did.


About us

We’ll Not Change The World Ourselves. But We’ll Spark The Minds That Do.
Read More

CONTACT US




Newsletter





    I'm not a robot
    View our Privacy Policy