Change is the only constant in life, but then again why change it if it ain’t broke? Each year around this time, radio listeners are forced to adapt to new voices on their airwaves because of the alterations that occur on radio.
In what seemed like an April fool’s day prank on Monday morning, people weren’t hearing the voice of radio jock Justice ‘Just-Ice’ Ramohlola on his show Planet Haaibo, but were welcomed to the month of April by former 5FM presenter Nonala Tose on her brand new show. Last night Just-Ice came on at 19:30 until 22:00, following Robert Marawa’s sports show.
Radio 2000 confirmed through their social media accounts that the renowned DJ will be on the night-time slot, a clear demotion from the coveted breakfast slot he and his team enjoyed. In a tweet, one Tiisetso Maloma said “Listening to the amazing Just Ice Ramohlola on Radio 2000, on the evening slot. This man is a champ. But management of the station is a joke.”
Listeners are puzzled by the station’s management, for removing a breakfast team that was liked by throngs of listeners from all over South Africa. “Puleng Thulo, station manager should just listen to the people, that’s wise leadership. Just-Ice is needed in the morning, qha!” said Davison Mohlomi Mudzingwa on Facebook.
While Dion Gabi put it poignantly in a Facebook post saying “This guy makes your troubles disappear in the morning bathong.”
The station has been hyping incumbent breakfast show host Nonala on social media, through images, videos and messages in a bid to encourage listeners to tune in, but some of the station’s audience don’t give a rat’s ass. “You guys got it wrong this time. Not taking anything away from the sister, but she’s more of a weekend presenter. 90% music 10% talk,” said Baks on Twitter, replying to a post by the station about Nonala.
Responding to Baks, Similo Silwana said “I am in agreement with you. In the end, it’s Nonala that some listeners will criticize instead of management. I listened to Ice last night and wasn’t sure if he was standing in for Bambo (Johnson) or it’s his new slot. Maybe it will crush ego of decision makers to bring back Ice? He’s missed.”
The people have spoken have made their voices heard, will the station leaders heed their calls for change?
It’s things such as these that highlight the paucity of leadership in our country, it’s not just in politics but also in sport, entertainment and media in general. It’s similar to last month when President Cyril Ramaphosa took the train, and saw how commuters struggle on a daily and him coming out saying “heads will roll” because of what he witnessed. My immediate response to that was “What the fuck, sir?” Are you telling me you didn’t have a clue of what was happening on the ground all this time? Most leaders in this country are out of touch and seem beyond reproach.
It’s interesting to see what will happen at Radio 2000 in the coming days and weeks, because it’s clear that people just want Ice in the morning.