HOW AFRICA MIGHT JUST SAVE THE FASHION WORLD

fashion-main. Photo supplied
https_hypebeast.comimage201809celine-spring-summer-2019-runway-paris-fashion-week-tw

In the past few seasons, many fashion designers have proven that being narrow minded makes it hard to continue producing breath-taking collections. This comes after Hedi Slimane’s Celine debut collection, which needless to say, received so many backlashes. Leading fashion journalists and fashion critics didn’t have anything good to say about Slimane’s work and his take on Celine, a feminist brand, which has given a lot of women power and encouraged them to experiment with fashion.

The industry is still stuck up on the European fantasy world, forcing the same kinds of stereotypes to their customers.  They also borrow from Africa and appropriate a lot of our cultural references. This is simple; we need to see more Black African designers to be at the helm of these brands.

Executives of these brands are very quick to quote Africa as their main inspiration, but they are shutting us out and take everything that is ours. The Loius Vuitton appointment of Virgil Abloh definitely made history; it spoke to the changes happening in the industry.

THE MAN AT LV: Virgil-Abloh. Photo by Kristy Sparow/Getty Images

Virgil’s story is one of many; his debut collection had details of his personal experiences. It would be game changing to see an African leading a brand such as Celine etc. because they will be bringing something new, something that people can relate to, begin new ways of seeing Africa, attract new customers and reinvigorate the aesthetics of fashion.

The Business of fashion reports that “within a fashion industry, that touts itself as celebratory of difference, diversity and inclusion. Black design talent consistently remain, at best, marginalised and all too often plagued by systematic employment discrimination.”

If the conglomerates companies such as Kering and LVMH want to be inclusive and diverse, they need to look at our shorelines when they want to hire a new creative director to lead one of their brands.  A lot of the big brands are booming in our retail industry and many of our consumers are buying because of the “hype” and wanting to be counted amongst the cool kids of fashion. But our fashion designers are not that supported when they release their collections, simply because they are not the Dior or Gucci standards.

For The Business of fashion “timing is everything, and the time has come for the industry to remedy the systematic marginalisation of black design talent”. If these designers were given a chance to have other options, they would change the fashion game. It so sad that fashion is still undermining Africa’s capabilities to be at their “level”.

The late Alexander McQueen became more successful after he was given a chance to creative direct for Givenchy, from his college days; he was supported and given a chance. Isabella Blow really believed in McQueen, she saw something that most people weren’t seeing. She dedicated her time to get McQueen to the right people; this attracted the fashion press to look at McQueen with a different eye.

Nowadays you don’t need to be French to design for a French House, you don’t need to be British to design for a British brand. Riccardo Tisci is a good example of this; he became a designer for Burberry, a very rooted British brand. Combined with his perfect eye for silhouettes, craftsmanship and subculture, he managed to build on where Christopher Bailey had left off.

These kinds of conversations are often avoided by the industry leaders; however, for fashion to continue growing, changing, diversifying and inclusive, certain things need to be addressed. People of colour deserve to be recognised in fashion, they deserve to be given the same opportunities.

If the fashion industry is struggling to see a way forward when it comes to things they can easily fix, then we may need to go back to the drawing board and demand the industry executives’ attention. They need to relook at their take on fashion, the industry is growing, and there are millions of young people waiting to see someone who looks like them to represent what they stand for and someone who will give them an opportunity to buy into their culture and inspiration.

Jay Madonson


Leave a Reply

Your email address will not be published. Required fields are marked *


About us

We’ll Not Change The World Ourselves. But We’ll Spark The Minds That Do.
Read More

CONTACT US




Newsletter





Will be used in accordance with our Privacy Policy