SOUTH AFRICA’S currently the world’s biggest fad, based on the number of international guests coming to our shores this season. One of the world’s coolest parties, Everyday People, is to be hosted down South on the motherland.
“I firmly believe that SA is one of the most popular trends in the world right now based on how much interest I have seen in the music and culture while touring overseas,” says Kool Out Creative Director, Akio Kawahito. Kool Out, together with Feel Good Series and Nescafé will be Everyday People‘s South African partners for the two events which will be hosted in Joburg and Cape Town next weekend.
“Everyone is looking to Africa right now and in particular South Africa. I definitely believe that Everyday People is getting a jump on everyone else and will further cement SA’s rep overseas as a destination spot.” Akio says.
The Delicious Festival takes place this weekend and is headlined by international songstress Erykah Badu and Jordan Rakei. While a number of international jazz kats will grace the Joy of Jazz stage later this month, including vocalist Bilal, events such as the Global Citizen and Afro Punk are also concerts stuffed with overseas artists. All these grow the notion that Mzansi is the place to be, this warm season.
But DJ Akio says Everyday People‘s decision to launch their growing brand on the African continent was organic more than anything. “I have a friend in New York City who is close with the Everyday People squad and they had expressed interest in wanting to expand to South Africa. She recommended partnering with Kool Out so we setup a meeting while I was in New York and came up with a plan to launch in the Spring and do an all-out bash in December. We assisted Nescafé with their International Coffee Day initiative last year so they hit us up again for this year. We presented Everyday People to them and they loved the concept and decided to make it part of this year’s initiative.”
What’s distinct about Everyday People is that it’s an all-black party which takes place during the day. The monthly parties started out in New York City and then branched out to other cities such as Miami and Los Angeles- as much as all their shows make one feel like they’re on the African continent, this will be its first time on the motherland. “We’re really trying to emphasise the daytime element and hope it works out that way. At the same time, you know how South Africans love to show up late. It’s the first time we’re doing it here so we’ll see how it goes and make adjustments for the next ones,” says Akio.
The Everyday People event in December event will be an alternative for those who’ve grown a sense of dissatisfaction with Afro Punk, which will be in the country for the second time this year. Next week’s shows in Cape Town and Joburg will be launches, hence the line-ups only have Disk Jocks.