Urban

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4min150

Q: Have you or do you often shop online?

A: I have shopped online and I do currently shop online. I’m no longer a regular as I’m trying to curb my spending lol.

Q: Is it a better experience than the traditional walking into a shop and buying clothes?

A: It’s better in terms of variety and better in terms of convenience for a person that’s busy. It’s better in terms of finding unique pieces from international retailers. But I do enjoy going into the shop and trying some clothes on.

It’s important for me to try on because my body proportions are not normal so most things don’t fit me as I imagine they would. So I don’t think it will ever kill physical shopping, especially because the risk of credit card fraud is minimized in physical shopping.

FIVE THINGS TO DO WHEN SHOPPING ONLINE

  • Stick to your budget
  • Take your time looking for the items you want, check the size charts and proportions, look at as many images of the item as possible before you decide on it
  • Always check the Sale section, you are bound to find some gems at a bargain
  • Be careful with your confidential information, always try to use a credit card instead of EFT as EFT transactions are not reversible.
  • Explore different retail sites and compare prices, you’ll be amazed at the price differences

FIVE THINGS NOT TO DO WHEN SHOPPING ONLINE

  • Don’t spend all your money
  • Don’t buy something that doesn’t make sense to your wardrobe because it’s on Sale
  • Don’t divulge your confidential information especially ID number and banking details
  • Don’t be rushed when shopping. Check your cart before you checkout, returning online purchases can be a nightmare
  • Don’t be afraid to take advantage of promos and discounts.

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4min390
Q: Is it just merch from the mixtape you released or it’s an actual clothing label?

A: The idea was too package my debut music project with a T-shirt and hoodie exclusive limited amount release but the more the music project spread, reached new ears and audiences the more it made sense to develop a full clothing range because even people that haven’t heard my music relate to the Revenge Of The Boombap statement.

It’s like Malema and his Radical Economic Transformation. I think Juju is a trash leader and general weirdo but I believe that statement he speaks off. This is why we started developing designs that relate to a broader spectrum of urban youth street culture.

Q: Did you do the design work?

A: I work with various multimedia designers so I can keep it as fresh as possible. I’ve worked with Nathi Danti, Malkop,Grimson Darkhand and Haz Illustrates to develop the designs and feel.

Q: How has the reception been from people?

A: The response has been amazing and I’m super surprised how much support we getting from the ladies. The response been really inspiring we actually about to drop two new designs one called  Boombap B-girl exclusive for the ladies and Boombap Baby range for boys and girls aged 3-12years old.

Q: Is this a solo endeavour or you have partners?

A: I don’t work in partnerships anymore. I do collaborations on specific projects then keep it moving. There’s way too much drama and egos in the partnership thing. So R.O.T.B clothing merch is all me in terms of the business sense but creatively I use freelance multimedia designers.

Q: Do you sell anything else besides the hoodie, t-shirts and caps?

A: We thinking of designing and branding household goods like coffee mugs, clocks, we also expanding into sneaker customizing because that market is growing in South Africa.

We wanna be there when it fully pops off and I would one day like to sell graffiti on canvas under the Revenge of The Boombap brand.


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6min511

Some girls and boys grew up enjoying playing dress-up in front of the mirror but only a smidgen of those go on to become stylists. Lufuno Claire Sathekge is part of that drop of individuals who’ve made their happy time in front of the mirror a career.

“A friend of mine who had started photography offered to take snaps of me during lunch time, to practice his photography and for me to document my outfits. He and another friend eventually started a photography company and they used me to style their first big shoot, and that’s how I started,” Sathekge says.

The 31 year-old did her three year Bcom marketing degree from RAU, now the University of Johannesburg and says she never considered being a stylist a career until only after she had started working in the marketing industry.

It’s been four years since she switched industries and now Sathekge’s name is visible in the running credits of some of your favourite TV shows. “I am still with Vuzu, I also style Massive Music. My relationship is with the production house, Don’t Look down Productions. It has been a beautiful, growing and fulfilling journey with them. I get to do what I love and work with an amazing team.”

“Style is what you do with your clothes… It is how you put them together and make them your own that makes you stylish.”- Lufuno Claire Sathekge

Sathekge also offers her expertise to musicians in their music videos. She did the styling in Mafikizolo’s award winning music video Love Potion, she’s also worked with vocalist Tresor and Nomuzi Mabena among some of her clients. “Some people have no style sense, but I have yet to work with those kinds of people. I prefer to collaborate in all my styling work so I always make sure to have the client’s sense of style in mind when I start working with them. I do know some people I wish I could rescue though…but I have yet to work with them,” she says.

Three years ago she was part of an ad by SA Tourism with Velocity Africa which got her going to various parts of Mzansi documenting people’s novel experiences of travelling within the country.

“It was one of my best work experiences ever. Extremely challenging as well.”

It’s often said that style is innate and inherited while fashion on the other hand sees people draped in colour-blocking items because it is what’s fashionable on the day, not because it’s who they are per se. Much like a one-hit wonder juxtaposed to an artist who can produce a body of work.

“Style is what you do with your clothes. We can all buy the same clothes from the same places. It is how you put them together and make them your own that makes you stylish.”

“My style is moody, a bit eclectic but always classic with a fun twist,” states Sathekge. “I have a lot of items that I collect that are signature to my style like quirky brooches, biker jackets and items with Mickey Mouse on them.”

She admits to not being one who looks too far ahead regarding her future, but that hasn’t barred her from dreaming.

“I’m currently working on my clothing range. I’d like to grow beyond South Africa with my work, do more editorial and arty work. I’d love to experience this work in different parts of the world but mainly on the African continent.”



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