There’s nothing worse than planning an outfit in your head and realizing that the key component of your outfit looks like you just came from digging graves.

Call them what you will, whether it’s iBathu, Kicks, iSpova or whether it’s the classic Takkies. We all love our shoes and let’s admit it, keeping them clean isn’t the easiest thing to do.

It’s a matter of how time consuming the effort of washing them is. But with the new age aesthetic that come with shoes there’s techniques and products that comes with keeping your kicks fresh.

L-R: Tebza, Lethabo and Banele. Photo by Mduduzi ‘Meth’ Mahlangu

Enter Drop Shoe, the future of premium footwear hygiene. Founded in 2017 by Lethabo Komane in Tembisa, after having washed his older brother’s sneakers over the years and developing a clientele with his brother’s friends Komane saw a gap in an already existing market. Thus Drop Shoes was born and has since grown from strength to strength with only under 2 years in existence.

Drop Shoe Team from L-R: Tebza, Lethabo and Banele. Photo by Mduduzi ‘Meth’ Mahlangu.jpg

With limited resources, his passion for business and together with his homies Smash, Banele and Tebza footwear hygiene in Tembisa found a home in Drop Shoe. The guys have really changed the narrative of self employment in the township by not only employing guys from their community but also having young interns during school holidays to teach entrepreneurship to teens.

L-R: Tebza, Lethabo and Banele. Photo by Mduduzi ‘Meth’ Mahlangu

Drop Shoe has since grown from just a sneaker cleaning outlet to a premium clientele service provider at an affordable price. With the most beautiful and friendly service that makes you feel at home and at ease with leaving your kicks. They also offer shoe repair, backpack and cap washing. With their impeccable work ethic and professionalism Drop Shoe‘s growth potential is exponential. So show your support to the homies and enter them at parties with fresh clean kicks.

Lethabo with a satisfied customer. Photo by Mduduzi ‘Meth’ Mahlangu

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Jay Madonson06/03/2018


The past few decades the world has been looking at major fashion cities such New York, Milan, Tokyo and Paris for fashion and new trends. Many have never imagined that Africa would be considered the fashion inspiration.

African creativity is currently at the forefront of what is happening in the industry worldwide.

We have reached the point where we realize that it is not only about receiving what we see but share with rest of the world how we see ourselves without being influenced by Western platforms. Although with this success, it is hard to ignore that international brands have been appropriating our cultures and excluding us in the process. According to the South African fashion Handbook “the rest of the world continues to take inspiration from across the continent but Africans aren’t benefiting from the popularization of fashion inspired by our cultural garb”.

This is an alarming issue considering that they take what is ours and they protest that it was originally created by them. In all the digital activism, we are seeing many creatives taking the stand, creating platforms that put us in the right directions to be “on demand”. Whether they are fashion designers, photographers, musicians or creative directors, they are seeing the gap created between Africa and the rest of the world. They are seeing the value of being authentically us and in the word of Trevor Stuurman “giving them what they won’t find on Google”.

Siya Beyile of The Threaded Man has been in the lead when it comes to telling the story of young African men who love fashion, and proving that wearing African brands does not make you any less cooler, but sets the tone of how the rest of the world sees our distinctive taste. From designers such as Laduma Ngxokolo, Rich Mnisi and Chuulap, these designers are not shying away from creating sharp edge designs and custom made African patterns inspired by our cultures.

Not forgetting Kwena Baloyi and Sho Madjozi, who have become the African trendsetters and sure have the world looking at them for inspiration. It is comforting to see that Africa is on its way to become respected in the fashion industry. The more people create, the more we are becoming relevant and showing the diverse talent we have. Africa is on its way to become the leading fashion destination and the world is definitely watching.

Jay Madonson05/31/2018


It is not a bizarre moment when you see street wear on the runway these days. We are probably in the greatest era of fashion, not only locally but globally as well. Gone are the days when the magazines, the internet and the fashion weeks were filled with luxury brands that most people can’t even afford. Not to say big fashion houses are not relevant anymore. However we are seeing street brands rapidly growing, becoming affordable and importantly becoming luxury.

Virgil Abloh is one street influencer most people can think of when talking about street culture. He has been able to interpret what he was influenced by and putting it in one form which is Off-White, his luxury street label.

But what does street culture mean to young people who grew up in the era of highly accessible skate culture and pop culture. Why is it important for them to wear these brands, even stand in long lines to get their hands on capsule collections?

Our experiences are told via clothing

Every designer before creating a fashion line is inspired by something. It may be what they saw on the net, a certain influential figure or may be inspired by a certain object. In the street movement, this is a great opportunity for designers to open new dialogue and interpret how they see street culture. Wanda Lephoto, a South African influencer turned designer has been able to create collections inspired by his township experiences.

According to The Citizen “In the past five years or so, a fashion avalanche led by a global movement of hipsters, has found its way onto South African streets where youngsters began making statements by putting together clothing ensembles in various ways.”

Many creatives are finding new ways to define their own spaces. Queer individuals are creating their own paths and displaying it in the streets. What remains important is that, designers are changing the status quo. What was important then has been intertwined by many to cater for their needs.

Collaborations between street and luxury brands

We are seeing rise of luxury brands that are collaborating with street designers. A great example of this is the collaboration between Supreme and Louis Vuitton. This collaboration had love-hate relationship with many street fashion lovers. But it speaks to the power of influence and that customers are sort of gearing the fashion movement, they are now clued up with what they want to buy, what they want to see and how they want to wear those clothes. According to GQ Style SA Virgil Abloh described the collaboration as “the modern moment in fashion that existed in our current time”.

The Internet is ruling the fashion scenes

Industry leaders such as Anna Wintour, Grace Coddington to name just a few were spearheading the fashion industry. If a certain trend or brand is on Vogue, then it meant it was cool and luxurious enough to be consumed. But in the past few years, the digital space became the “New Vogue“. Youngsters are interested in the DIY style, and they are the ones who decide which brands they want to wear, it is no longer the decision of industry leaders to determine what is trending at the moment. If young people want to wear oversized jackets and ironic slogan tees inspired by Vetements they will wear them. If they want to wear jeans with flowers, bags with butterflies, inspired by Gucci they will wear them.

It may be possible that street culture has been the “norm” all these years. But the industry generation next that is highlighting its existence and it seems street style, fashion and DIY movement is here to stay.  Street wear is what is worn on the street and it’s how real people wear clothes. Whatever is happening on these streets, it is definitely setting a new tone for where fashion is heading.



Q: Have you or do you often shop online?

A: I have shopped online and I do currently shop online. I’m no longer a regular as I’m trying to curb my spending lol.

Q: Is it a better experience than the traditional walking into a shop and buying clothes?

A: It’s better in terms of variety and better in terms of convenience for a person that’s busy. It’s better in terms of finding unique pieces from international retailers. But I do enjoy going into the shop and trying some clothes on.

It’s important for me to try on because my body proportions are not normal so most things don’t fit me as I imagine they would. So I don’t think it will ever kill physical shopping, especially because the risk of credit card fraud is minimized in physical shopping.


  • Stick to your budget
  • Take your time looking for the items you want, check the size charts and proportions, look at as many images of the item as possible before you decide on it
  • Always check the Sale section, you are bound to find some gems at a bargain
  • Be careful with your confidential information, always try to use a credit card instead of EFT as EFT transactions are not reversible.
  • Explore different retail sites and compare prices, you’ll be amazed at the price differences


  • Don’t spend all your money
  • Don’t buy something that doesn’t make sense to your wardrobe because it’s on Sale
  • Don’t divulge your confidential information especially ID number and banking details
  • Don’t be rushed when shopping. Check your cart before you checkout, returning online purchases can be a nightmare
  • Don’t be afraid to take advantage of promos and discounts.


Q: Is it just merch from the mixtape you released or it’s an actual clothing label?

A: The idea was too package my debut music project with a T-shirt and hoodie exclusive limited amount release but the more the music project spread, reached new ears and audiences the more it made sense to develop a full clothing range because even people that haven’t heard my music relate to the Revenge Of The Boombap statement.

It’s like Malema and his Radical Economic Transformation. I think Juju is a trash leader and general weirdo but I believe that statement he speaks off. This is why we started developing designs that relate to a broader spectrum of urban youth street culture.

Q: Did you do the design work?

A: I work with various multimedia designers so I can keep it as fresh as possible. I’ve worked with Nathi Danti, Malkop,Grimson Darkhand and Haz Illustrates to develop the designs and feel.

Q: How has the reception been from people?

A: The response has been amazing and I’m super surprised how much support we getting from the ladies. The response been really inspiring we actually about to drop two new designs one called  Boombap B-girl exclusive for the ladies and Boombap Baby range for boys and girls aged 3-12years old.

Q: Is this a solo endeavour or you have partners?

A: I don’t work in partnerships anymore. I do collaborations on specific projects then keep it moving. There’s way too much drama and egos in the partnership thing. So R.O.T.B clothing merch is all me in terms of the business sense but creatively I use freelance multimedia designers.

Q: Do you sell anything else besides the hoodie, t-shirts and caps?

A: We thinking of designing and branding household goods like coffee mugs, clocks, we also expanding into sneaker customizing because that market is growing in South Africa.

We wanna be there when it fully pops off and I would one day like to sell graffiti on canvas under the Revenge of The Boombap brand.

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