I’d like to think I’m writing this after seeing the best video category from this year’s South African Music Awards nomination’s list.But it was rather going through a friend’s external hard drive and coming across 2PAC’s How Do You Want It with the brothers K-Ci & JoJo.
It was the triple ‘X’ in the title of the video that got my attention. Bar the excitement my body couldn’t hide from seeing erotic scenes, I actually sat there pondering for what seemed like an eternity, on the paucity of X-rated versions of music videos.
I grew up in a time where tracks had two versions of the video, the dirty one and the clean version for prime time television. Artists still make clean versions of their songs for radio and will have the explicit joints on their albums. Dirty doesn’t only pertain to women gyrating their rears in front of the camera; it is what viewers deem offensive. Be it nudity, unpleasant language or the depiction of violence in a music video-and more.
Rapper Jay-Z found himself in some trouble for his 99 Problems video. Shot in Brooklyn, New York the video depicts life for niggers in the hood and the city. In the last scene, a defenceless Jigga is shot at multiple times on a sidewalk. It was viewed as something done in bad taste. So bad, that MTV would only broadcast the video with an introduction from Jay-Z explaining that it was a metaphorical death, not a real one. I know right, my eyes rolled too.
Black Entertainment Television (BET) designated their late hours to these explicit music videos, in a programme called BET Uncut. Uncut aired from 2001 till 2006, playing mostly Hip Hop videos with gross sexual imagery that had many teenagers risk getting an ass-whipping just to watch their favourite artists, next to some of the finest booty you’ll ever see.
A slew of explicit Hip Hop videos aired in those five years but nothing was raunchier than Nelly’s Tip Drill which saw dudes in throwback jerseys, du-rags and Air Forces at a house party that probably had three naked women for each fella in the video. I remember first seeing the video on a friend’s computer while in high school, with a grin on my face marvelling at why we never have such house parties when we decide to bunk school.
BET Uncut came to an end after many complaints about the show being distasteful and constituting soft porn. Rightfully so, it was.
In South Africa, artists play it safe. If they create videos which are polarizing, it’s usually for their “strong” tone on politics or social issues.
Last year a complaint came to the Broadcasting Complaints Commission South Africa (BCCSA) about Kwesta’s Spirit music video. The viewer’s grievance was about the slaughtering of chicken in some of the scenes. The rapper was also accused of trying to score political points by burning the old South African flag in the video.
In 2014 The Zimbabwean government under Robert Mugabe’s rule, turned away South African band Freshly Ground as soon as they landed at the Harare International airport , with no reason as to why. But in 2010, the collective released Chicken to Change, mocking Mugabe’s stubborn grip to power since the country gained independence in 1980. Guess Uncle Bob couldn’t let them get away with what they did four years prior.
South Africa has banned more ads and artwork than it has music videos.
Music and videos that the average viewer might find offence, are not officially banned but ghosted. You wouldn’t find Die Antwoord’s videos on MTVBase, simply because a censored version would usurp the video of its punch.
The internet has given directors and artists the liberty in their video-making, to create without fear of being ostracized by mainstream media for their authenticity.
The creative freedom is refreshing,especially because for so long,men have dictated what images of women are shown. Now women can decide how they want to be seen, Beyoncé is a fine case in point.
IT was almost habitual for my friends and I to immediately, after watching a movie, meet at one of our backyards to mimic what we saw on film. The countless spinning-kick attempts after a Jean-Claude Van Damme motion picture, would make the actor blush with pride.
For us it was not only limited to film, even after watching the biggest reality TV show the WWE, you’d find one of us, depending on whoever has the most charisma on the day, being The Rock.
I was taken back to my childhood by reports that Refiloe Phoolo, better known as Cassper Nyovest, booked out the entire Mega City cinema in Mafikeng, for kids from his neighbourhood to go watch Matetwe. A great gesture by the rapper, to support local creation and also take these kids on an excursion they’ll probably cherish for the rest of their lives. Much like how Kendrick Lamar did for the kids in Compton last year, with Black Panther.
Directed by Kagiso Lediga and produced by Black Coffee, Matetwe is a film about two friends from Atteridgeville who are undecided about their life post high school and their adventures on New Year’s Eve which land them in some trouble. The two main characters Lefa and Papi, played by Sibusiso Khwinana and Tebatso Mashishi respectfully, opt to peddle their special weed called Matwetwe, with hopes of becoming instant millionaires. Nyovest poignantly had a moment of silence for Khwinana before the start of the film. The young actor was murdered at the height of the movie’s success at the box office.
Matetwe is enjoyable as finely rolled up Sativa, but I can’t help but wonder what the kids from Maftown took from the film. That pushing greens is the best alternative, when you’re out of options for life after school or has Matetwe triggered the curiosity to experiment with marijuana? Of course, there’s also the possibility that the bulk of kids who filled those auditoriums are well acquainted with Maryjane.
But when you look at how film has deliberately, placed it in our subconscious, that it’s a cultural necessity for one to consume alcohol for example, you tend to appreciate the nexus between motion picture and how we live. Countless scenes of people at a bar, a dinner table or even at a tavern jump at me, when I think of the consumption of booze on camera.
People’s passiveness while glued to a screen, is one of the main reasons why the film industry is so influential in the lives of many. Added to the fact that the average person isn’t conscious of their mental or even emotional intake.
Wars across Africa were commonplace 60 to 70 years ago, which have trickled to modern times in some states on the Motherland. But one can’t deny the influence Sylvester Stallone’s Rambo series of movies had, on young Africans’ appetite to carry Kalashnikovs in the 80s. Whether you were going over the borders of apartheid Suid-Afrika to join Umkhonto We Sizwe, or wanted to be part of Thomas Sankara’s Revolutionary Defence Committee in Burkina Faso…this selfless act was also fuelled by the desire to be a Rambo, the skilled killer draped in uniform, who could rid us of the bad guys.
Film can also be a great vehicle to inspire good in society; it depends on the underlining message. That films are portraying the impact in which patriarchy, racism, body shamming or any other form of discrimination has on people is a step in the right direction which helps to mitigate hate that some people are at the receiving end of, daily.
A movie can only do so much though. The same way a three minute ditty that lashes at government corruption can also stir you up as a citizen, it ultimately cannot stop the actual rot in public office. After all, not one of us in my group of childhood friends went on to become black belt karate students after watching Kickboxer.